Fifty â€" R: DuPont Packaging Graphics global marketing and strategy director Chris McArdle along with Hardik Patel, marketing specialist, India sub-continent at the LMAI Conference in Jaipur. Photograph PSA

Innovation with a differenceDuPont Silver Honour for Uflex SafePack for CementFor its 'Flex SafePack' for the cement industry, Uflex recently received a Silver Award at the 27th DuPont Packaging Innovation issue. An fantabulous example of packaging innovation, Flex SafePack is particularly designed to go along away moisture and water from entering into the handbag, helping the cement withstand harsh environments and maintain its full functionality over an extended period of shelf-life.Uflex recently received a Silverish Award at the 27th DuPont Packaging Innovation upshot for its 'Flex SafePack' for the cement industry. Photo PSAThe cement manufacture in India is the second largest in the world and has been facing a chronic problem of moisture entering into the bag due to which the product deteriorates during transportation and storage. An estimated three% of all cement packaged and sold past the manufacture is lost due to moisture and associated lump germination.

In developing the SafePack, Uflex addressed two conflicting requirements: providing de-aeration holes required for air to escape during filling and prohibiting moisture from entering into the numberless during storage and distribution. Uflex has been able to reach this by producing a hermetically sealed flat-bottom woven polypropylene (WPP) handbag. The pocketbook laminate structure is put through a special nano embossing and finishing functioning after extrusion coating the inner surface of the bag. SafePack can exist printed with high quality graphics comprising up to 10 colors using high-definition contrary rotogravure printing imparting a premium look to a commodity product.

Commenting on the award, Ashok Chaturvedi, chairman and managing director of Uflex, said, "It is a humbling moment for Uflex that SafePack has been awarded for technological innovation by none other than DuPont. This award is a further acknowledgement of Uflex's continued commitment towards innovation and value improver to clients' businesses. I would like to congratulate the unabridged team involved in the development of SafePack for developing such a revolutionary product that has been able to curb the serious challenge that the cement manufacture has been grappling with."

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